5 Marketing Resolutions to Keep This Year
A new year provides the opportunity to begin with a clean slate.There’s no better time to rethink your marketing strategy. Adopting new habits will set your business up for success.
Here are five marketing resolutions that are sure to streamline your process.
Boost your footprint and help you achieve the maximum profit for your efforts in the coming year.
If you haven’t switched to a responsive web design yet, this is the year to do it. A responsive website simply adjusts to fit on desktop, tablet, and smartphone browsers. So, whether a customer is trying to reach your website on their mobile device or a desktop computer, their experience will be a smooth one and your website will look its best.
Search Engine Optimization (SEO) helps search engine robots understand what a website is about. This is why it’s crucial to make your website or blog easy for both users and search engines to find. Focusing on SEO is a quick and simple way to boost your page to the top of search engine lists, which of course leads more people to your website. If you don’t understand SEO, make a resolution this year to learn more about it and begin incorporating it in your marketing efforts. A quick way to start is to use Google Keyword Planner, a free tool that will keep you up to date on keyword trends, help streamline your campaigns, and ensure your content remains pertinent.
Create (and maintain) a social media content calendar
If your company is on social media, but isn’t strategic about its posts, it could be a waste of effort. Allen Lakein, a well-known author on time management says “failing to plan is planning to fail.” If you haven’t yet, make it a goal to create and maintain a social media content calendar. The calendar will help with social media time management, to target specific audiences, bring consistency to your posts, organize the company’s social media marketing goals, and ultimately will help to build your followers and spark engagement.
Incorporate more video
While social media has changed the way we communicate, online visual content is changing the way we consume information. According to a report published by Forrester, an American independent technology and market research company, including video in an email leads to a whopping 200-300 percent increase in click-through rate. And according to ComScore, an American global media measurement and analytics company, 45.4 percent of online users viewed at least one video over the course of a month. GBD Digital Content Producer Jason Golden said that one 45 second video may be capable of conveying the same information as a four-page article, but people are able to absorb it in a fraction of the time. With video, your creative options are limitless, and somewhat boring content can be made interesting. If you aren’t incorporating video into your marketing efforts yet, now is the time!
Make it personal
The last thing most people want when they go to your website or call you on the phone, is a sales pitch. In fact, chances are they sought you out because they already realize they need the products or services you offer and are now comparing your company to other options. Customers today expect a personal, brand experience. Make it a resolution this next year to create (if you haven’t already) an adaptable and integrated way to automate the customer journey, one that’s personal and purposeful, and can be replicated for future endeavors. This not only attracts new customers; it solidifies current client relationships, streamlines your brand, grows customer loyalty, and boosts word-of-mouth marketing (WOMM).